e-commerce business

The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

• Know the business

• What is the business? (your choice)
• What is the idea? (the visioning process)

• Introduce the e-commerce business you have chosen.
  • Provide an overview of the business idea
• Product and type of services.
  • What are the different types of products? Explain
  • What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain
  • Ø Characterize the marketplace. o Size, growth, demographics, structure, competition o Research the market and give an idea about each point Ø Describe the content of the business website Ø Conduct a SWOT analysis for the business (Explain each point) o At least three points for each Ø Develop an e-commerce presence map. o (For example: website, email … etc.) o What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.)
  • 1. Explain the current business e-commerce features 1 markØ What are the current website features? Ø What types of these features can be annoying to customers? Provide pictures.· What can you do to improve the current features on the website?2. Explain the business e-commerce process Ø Explain in detail all the steps from the time user enters the website until the final user buys a product.· What can be improved in the process? 3. Site Design Ø Evaluate the website design focusing on the eight most important factors in successful e-commerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor. o What can be improved in the site design to be one of the most successful e-commerce websites?4. Business software The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics. Ø Explain the different types of software used on the website to perform the current functionalities. · What can be done to improve the software?