Whole Foods

Produce a substantial and detailed research report (essay) that addresses the following key questions:

1. How would you describe Whole Foods’ strategy?
2. Prepare a competitor analysis. How would you define Whole Foods’ industry? Who are Whole Foods’ competitors?
3. How attractive is Whole Foods’ current market position? Is it sustainable?
4. What do the financial ratios in Exhibit 4 tell you about the past operating performance of Whole Foods? How informative are the historical ratios for Whole Foods’ prospective performance?
5. Examine Exhibit 7 in detail. How important are each of the underlying financial assumptions in the ROA forecast? What assumptions (i.e., margins, asset turnover, growth) play the biggest role in driving the anticipated improvements in ROA?
6. Do you agree with the existing financial assumptions in the Deutsche Bank forecast? If so, why? If not, what adjustments would you make to the model? Be prepared to defend the basis of your forecast for Whole Foods’ performance.

You should use details from the case as presented in the text book, and the attached spreadsheet will also be valuable for conducting your research and analysis: Case_07_Whole_Foods_Market_F1776X.xlsx

Note: Do not simply repeat the questions and provide a short answer after the question. Your final product must be a properly formatted, professionally written research report in essay format, with a clear introduction, body, and conclusion. Use descriptive subtitles to organize your report and let the reader know which question you are addressing.