You will need to choose a business idea that you think could be successfully implemented in your country of origin.

Task 1
Midterm report
You will need to choose a business idea that you think could be successfully implemented in your country of origin. You will develop and submit the initial part
of the business plan for your idea including the following points:
 The idea, its vision, the definition of the project
 the Market
 The Business Opportunity
 The competitor’s analysis, its main competitive value
 A Swot analysis
 Strategic Objectives
Expected Table of Contents:
1. Executive Summary
2. Introduction & Background
3. External Analysis
4. Internal Analysis
5. SWOT
6. Strategic Lines, Targets & Objectives
7. References
Appendix
Formalities:  Individual report  Word count: 1.000
 Cover, Table of Contents, Images, Tables, References and Appendix are excluded of the total word count.  Font: Arial 12,5 pts.  Text alignment: Double Justified.  The in-text References and the Bibliography have to be in Harvard’s citation style. Submission: Sunday 15
th November 2020 23.59 h Via Moodle (Turnitin). Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
 Outcome 1: understand the importance of business plan and apply skills to prepare a feasibility study of a new venture
 Outcome 2: apply the analytical frameworks to prepare market and customer analysis