Modern Graphic Design History

Analysis of: WHAT PLEASES THE MODERN MAN – Alexey Brodovitch

POTENTIAL TOPICS:
Individuality
Universality
Feeling and understanding of modern life
Feeling and understanding of the psychology of the consumer-spectator and the mob
Facility to juggle with all the graphic possibilities which come with the study
Improvement of modern materials and technique
Improvement of modern methods of presentation and reproduction
Facility for realizing the advertising idea in materials by the use of elementary methods of enforcement
Presenting publicity in a utilitarian, simple, new, unusual, and logical manner.

QUOTES
WHAT PLEASES THE MODERN MAN – Alexey Brodovitch
LC3, P50) “Publicity is full of contrast and paradox. Publicity is born of life and life is learned through publicity”
LC3, P50) “These achievements have changed our psychology, giving us new images and new understanding; on the other hand, because of the ever-accelerating tempo of life they have dulled our sensitivity to thrills and exclamation.”
LC3, P51) “The eye of man is trained and sharpened by his daily work, and has become too much the slave of tradition and atavism.”