New Event Bid Details – students will work as a bidding party for a new Single Sport Event, to be held in Fort Wayne. This assignment will constitute your Final Exam. This bid will follow the guidelines of how to prepare a successful event project bid detailed in class through the text guidelines, to simulate a realistic example of what it will be like to work in this field.
All aspects of new event planning and creation must be considered and included in your event bid report. (See attached documents)
Your bid must take into account all the aspects of the host community that you have selected, and you must prepare it as if it were being presented to that city’s council.
All infrastructure and facility issues must be included.
Each student must submit a written bid report at the end of the term, and also prepare a presentation to the “hosts”, which will be delivered to the professor as a professional event bid proposal “sales pitch” as a recorded PPT presentation (other slide software may be used if you can record audio with it).
Examples of all the required areas in the rubric will be necessary to create for all groups. (See attached documents).
Bids will be analyzed and deemed successful or not based on the current industry standards for such event types. The length of the reports will vary.
Marking Criteria –
Bid book Report (80%) Presentation (20%)
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A range (90-100%): all necessary details provided, no apparent errors or missing feasibility issues, event will be a success | B range (89-80%): some errors present, feasible, but needs mgmt. improvements for event success | C range (79-70%):
Feasibility is questionable but with some major improvements still possible |
D range (69-60%): feasibility only possible if significant details provided and/or improved upon as is | F (59% and below): no possible feasibility apparent, lacking in significant details and required areas. |
Referencing (Report):
– correct usage and application of a variety of applicable sources for project. -all areas that have any information gleaned from an external source must have appropriate APA citations. -reference list at the end is a requirement. (5 Marks) |
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Expression (Report):
-Correct and appropriate language, grammar, structure, proofreading, spelling, and overall tone of the marketing pitch for this event. (5 Marks) |
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Event MGMT Concepts (Report):
Bidbook must have the following components to assist in the development and proof of feasibility; – Marketing Plan & Strategy -Budget, all Exp./Rev./Misc. financial concerns detailed -HR plan for all staffing /volunteer needs -Security/Risk MGMT plan for all contingencies -outline of approach to Legal issues/concerns, including assoc. costs -Tourism plan, must have a synergy strategy between event and local tourism product. (35 Marks) |
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Facility MGMT Concepts (Report):
Bidbook must have the following components to illustrate how required facility(s) will be utilized;
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A range (90-100%): Strong pitch, entertaining, clear, gets the point across, time mgmt. is excellent. | B range (89-80%): Good pitch, clarity not cohesive throughout, the entire group does not deliver a strong performance, gaps in performance. Time mgmt. could be better | C range (79-70%): OK pitch, clarity in question in places, group is clearly lacking practice, low enthusiasm and buy-in from presenters, professionalism is questionable | D range (69-60%): Not a real pitch, time mgmt. needs significant improvement, event is not clear and not “sold” as a feasible product. Clear lack of continuity between group. | F (59% and below): Simply not a sales pitch. Time mgmt not adequate for outline. Group shows serious lack of professionalism | |
Presentation Details:
– “Pitch”: Does the presentation sell the event in a positive light for the community via; -is there a clear, concise sales angle to the pitch? Are the marketing details outlined in a sale’s oriented- manner? (10 marks) -Is there a “selling” of the Economic Impact delivered to potential Host Community? Is approach indicative of feasibility? (10 marks) |
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