Marketing Strategy (Covid-19)

MARKETING STRATEGY((25 00 words)

Your Tasks

Select a company of your choice. Your company may be online/ offline/ both. Using relevant marketing strategy theories, critically appraise your company’s marketing strategy and response to COVID-19. You must include the following two sections:1.Critically analyseand evaluate your company’s strategic marketing response to COVID19(1500 words). For guidance only: areas that you may want to think about (you do not have to include these areas and may use relevant theoretical alternatives):Did your company expand into a blue ocean?How did they compete within the Big Middle?Did they change their brand strategy?How has the company adapted the required experience within the COVID-19 constraints?What was their strategic use of new technologies to enable the company to continue trading?2.Make threeevidence-based recommendations as to how your company may improve their marketing strategy -globally or specifically to your area -in order to overcome the impact of COVID-19 on the company.(1000 words).The assignment should be no longer than2500 words-this gives you sufficient words for a brief introductionand conclusion.Please state your word total (of the parts that count) on the first page of the assignment.