Advertising Sales Assignment

ADVERTISING SALESFALL 2020 –

FINAL EXAMDIRECTIONS:

●Provide DETAILED and COMPLETEanswers for the following 3 questionsbelow.

●Feel free to utilize your textbook andthe internet to assist you.

●Provide your answers – New TimesRoman 12 Point Font – DoubleSpaced

1.Compare and contrast yourunderstanding of the field of AdvertisingSales before you took this course vs. yourunderstanding now.a. In answering this question, be certainto describe at least 5 (five) examples ofspecific new concepts that you learnedthis semester (make sure they aremore complex concepts that aren’tbasic/simple that anybody withcommon knowledge would alreadyknow).

2.Visit an Advertising related onlinewebsite/publication (Ad Age, Ad Week.)a.Find an article that interests you.b.Write a synopsis of the article andprovide an answer regarding how thisarticle is applicable to advertisingsales.c.Be certain to state how a seller of amedia entity would utilize theinformation found in the article.d.Explain how the information youfound would inform your decisions indetermining the advertiser’s orbrand’s advertising needs?

3.Select three (3) additional CONCEPTSthat you learned this semester(DIFFERENT from the concepts youlisted in question #1).a.Describe each of the THREE conceptsthoroughly.b.Explain their importance in theAdvertising Sales process.c.Find a REAL-WORLD exampleonline for EACH of the three (3)concepts. (A total of 3 examples – onefor each concept)d.Explain separately for each concept,why you chose the associatedreal-world example and its relevanceto Advertising Sales.