Marketing strategy and action plan

Marketing Plan (strategy and tactical plan).

Strategy – The How section of report, in relation to the 4 marketing P’s, further market research conducted and promotional activities planned.

• Product( Brand, services, packaging) price(Discount, offer price and Credit Policy), place ( Market, Channel, and Distribution) and promotion ( Advertising, Publicity and Sales Promotion).

Few things to talk abour

• Doing a White Claw Tropical Takeover Campaign with a Line extension of tajin/Chamoy partnership package deal
• Celebrity partnership with Ozuna. For example, travis scott meal partnership with Mcdonalds.
• Billboards
• Tiktok
• And superbowl ad

Further market research conducted that based on survey result, white claw is more likely to see on Beach, Party and small group of friends.

• A lot have been drinking since the pandemic.
• The first objective of the “White Claw Tropical Takeover” campaign is to increase awareness of the brand to the Latinx community and in Latin countries.

• Targeting market towards latinos to increase sales and increase popularity beyond consumer based. Since superbowl 2021 will be held in Los Angeles. The population of Hispanic and latino in Los Angeles is 47.5% Hispanic or Latino

Further market research conducted.

• Male are most likely to drink white claw than women.
• Ethnicity: Caucasion and Hispanic.
• Income of people who drinks white claw $10,000 – $30,000.

Action Plan/Tactical Plan – Who will do what, when will it happen and what deadlines do you forsee? .