Date due: 7/8 December, 2020
An analysis is an argument in which you study the parts of something to understand how it works, what it means, or why it may be significant. The writer of an analysis uses an analytical tool: a principle or definition on the basis of which an object, an event, or a behavior can be divided into parts and examined.
Analysis writing is an individual assignment given for the AWP course students in order to provide practice in working with source materials, applying analytical tools, and evaluate their analysis writing skills.
To complete the assignment students are required to analyse a brand by using brand Archetype theory.
NOTE: the brands that are given as examples on iconic fox handouts cannot be used for analysis.
The length of the assignment is about 500 -600 words.
Students are required to upload the final paper on the e-learning.
Please follow the requirements stated in the course syllabus and APA requirements for formatting and citing academic papers.
The following criteria will be used to evaluate students’ performance.
| Criteria | Points | Score
|
|
| 1. | Introduction and clear indication of the objects used for analysis. | 10 | |
| 2. | Introduction and summary/discussion of an analytical tool.
|
10 | |
| 3. | Argument formulation: clearly formulated argument states and establishes the author‘s agreement with the definition or principle and applies the specific parts of your definition/principle. | 15 | |
| 4. | Organisation shows the relationship among different parts of an argument, and leads to conclusion. Transitions are clear. | 10 | |
| 5. | Analytical tool is applied systematically throughout the paper. The ideas are presented logically, concisely and accurately. | 15 | |
| 6. | Claims are explained, supported and referenced to the text if applicable. Quotes are accurate and correctly documented. | 10 | |
| 7. | APA requirements are followed throughout the paper (page formatting, correct references are provided) | 10 | |
| 8. | Grammar, punctuation, spelling are correct.
Sentence structures are appropriate. Objective tone and language are used. Style is appropriate. |
20 | |
| Total: | 100 |
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