Consumer Behavior (Marketing Case Study) – Liverpool One Leisure Complex

Question: Using your knowledge of the consumer decision-making process, discuss what factors might explain Liverpool ONE’s success as a retail centre at a time when so many people find it more convenient to shop online.

Case Study

Liverpool ONE


Liverpool ONE is one of Europe’s biggest retail destinations, set near to the historic waterfront of the British city of Liverpool. The stylish open-air complex gives visitors the chance to shop, eat and relax. Liverpool ONE was the largest regeneration project of its kind in Europe, helping to propel Liverpool from 15th to 5th place in Experian’s list of the Top 10 most popular shopping cities in the UK. ‘Liverpool ONE has transformed the city centre and diverted a lot of regional traffic away from the Trafford Centre in Manchester,’ said one spokesperson. Another stakeholder claimed, ‘Liverpool is an international brand, arguably the third most famous British city after London and Edinburgh, and its aim is to be a North-West England destination.’ Liverpool ONE has over 170 stores, bars and restaurants, an 18-screen cinema, an indoor adventure golf course and a five-acre park. In an age where online shopping is increasing, only 35 per cent of the two million shoppers in the Liverpool area said they were happy to use online trading instead of a trip to the city, according to one survey. ‘To compete with and complement online, retail has to create an experience that is more than just shops and Liverpool city centre does this well with its superb cultural profile,’ said a local businessperson.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Open chat
Hello. Can we help you?