Individual Project Final Report
MKT 345 Personal Social Footprint Project
It is now time to reflect and assess how successful you were in interpreting and applying the course materials to your own social media marketing footprint. It is vital for you to demonstrate your understanding of the course materials and how you applied them in your specific situation. Here are the guidelines for this final report.
Respond to each of the following items:
Were you able to achieve your branding statement objective? Why or why not? (You need to state your personal branding statement in this part of the paper. You need to provide a very thorough analysis or why or why not.)
Did your branding objective change over the course of the project? If so, how and why? If not, why?
What social media tools did you use to achieve your personal branding statement? And how did you use them? In this section include the following:
Identify and discuss each of the tools you used. Remember you are to have a web page, a Facebook Profile or Linkedin Page and two additional social media platforms. You need to include all of your URL’s or other identifiers for all of your social media tools. (Provide screen shots at the end of your paper of each of the tools you used.)
Discuss the objective of each and how that was used to assist in obtaining your personal branding objective.
Discuss if the tool met the objective and what you would do different to improve the effectiveness of this tool.
What metrics/analytics did you use to determine the success of each? (Provide data for each of the tools.) Explain your determination of success. (Make sure to include the analytic outcomes.)
Which tool do you believe was more beneficial than other tools? Why?
What did you learn over the duration of the assignment concerning establishing a personal social media footprint? What would you do differently and why?
What did you learn over the duration of this project concerning what it takes to manage a social media presence for a business?
Provide an overall analysis of how successful you believe you were at this project.
After you have addressed the above, provide the following information:
A one paragraph narrative for the next section of this course providing them with insights you have extracted from the project and would have benefited from knowing at the beginning of the project.
The above information is to be provided in a document of 7 to 10 pages (does not include cover page or appendices), double spaced, 12 pt Times New Roman font.
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