Spreadable Media and Participatory Culture

In this assignment, you will critique Henry Jenkins’ theory of participatory culture and spreadable media, then weigh the pros and cons of each phenomenon by providing examples that illustrate both the negative and positive aspects.

Instructions:

 Define Henry Jenkins’ theory of participatory culture and spreadable media in your own words, then discuss the following:

o Where do you see a connection between social media and the two concepts? Can a participatory culture exist without social media? How has social media changed the way we spread media? Fully explain your answers providing references and examples.

 Next, critique the two concepts of participatory culture and spreadable media in terms of their pros and cons for the consumer.

o What are the positive and negative impacts of both? Explain how a consumer may use participatory culture or spreadable media to positively impact their lives. Explain the possible negative impact as well.

o Be sure to provide concrete examples to illustrate both the positive and negative aspects.

 Finally, repeat the critique from the perspective of a company, organization, or business.

o What are the positive and negative impacts on both? Explain how a company, organization, or business may use participatory culture or spreadable media to positively impact their industries. Explain the possible negative impact as well.

o Be sure to provide concrete examples to illustrate both the positive and negative aspects.

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550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
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