Data Collection Techniques


What is meant by “good research” and the “good researcher”?

Choose one of the following data collection techniques; then answer the questions below as they pertain to your selected technique: surveys, experiments, observational studies.

Explain the following concepts within the context of your selected data collection technique:


Support for cause and effect

Describe your chosen data collection technique

Describe the varieties (where applicable) of that data collection technique

Describe its strengths and weaknesses

Describe the degree of control exercised by the researcher, and the kind of research problems for which it is best suited

Consider the following: The media in this country frequently report on or discuss data collected in informal surveys on the Internet or collected as answers to the “question of the hour” on certain cable news programs. Further, we are bonbarded with data collected in surveys conducted by popular magazines such as Glamour, Cosmopolitan, Ladies Home Journal, etc. Select an example of such “popular” uses of research (any talk show poll, any survey from a popular magazine, etc.) and critique it from the standpoint of the principles of good research covered in this module.

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