Analyse and classify an organisation’s current e-business strategy, identifying their strengths and weaknesses relative to those of their direct competitors.

An individual written assignment of 3000 words (Learning Outcomes 1, 2 & 3)

Learning outcomes (LO) and pass attainment level:
1. Analyse and classify an organisation’s current e-business strategy, identifying their
strengths and weaknesses relative to those of their direct competitors.
2. Choose effective e-business strategies for the delivery of products and services to
increase market share and sustainability.
3. Compile and elaborate understanding of concepts, theories, frameworks and
principles for e-commerce and e-business and their competent use.

Assignment Brief
For a multinational organisation, of your choice, carry out a critical analysis of their current
E-Business strategy:
The report must include the following three elements:
• Element 1 (LO1 assessed) – an analysis of the impact of Covid-19 on the adoption
and utilisation of digital technologies, in the industry of your selected organisation.
(30%)
• Element 2 (LO2 & LO3 assessed) – an evaluation of how your selected organisation
has managed to cope, adapt or survive during the pandemic. What are the
implications for the organisation operating in this industry, for instance, on their
supply chain, eCRM, reintermediaion or disintermediation strategies, etc.? (30%)
• Element 3 (LO1 assessed) – a discussion and recommendation(s) on how the use of
social media or social commerce can assist your chosen organisation in addressing
issues such as customer behaviour, post-covid-19. (30%)
In addition, marks will be awarded for the overall presentation, argument and understanding,
use of sources and evidence, academic referencing and written communication (10%)

You must ensure that you use academic theories, frameworks and models to support your
discussion throughout the report.
This is an individual assignment and contributes 100% to the overall marks for the module.
The report must be 3000 words in length (+/- 10%). You may include appendices citing
relevant data, images, samples, etc. provided you refer to them directly in your report. You
must also include a full list of references including images, using the Harvard system.