Answer the following questions in a well-written paper. Be sure to provide detailed responses to these questions using specific examples. Integrate your answers into a paper that flows smoothly.
How are changes in today’s economy affecting the types of marketing skills that employers will be seeking in the future?
What are the three changes in technology likely to have the greatest impact on the types of marketing skills that employers will seek from job candidates?
What strategies can you employ to develop these marketing skills in anticipation of these shifts?
What types of skills are enduring—that is, what job skills will always be in demand?
What strategies are you pursuing to ensure you are developing these enduring and marketing job skills?
Required
Chapter 8 in Consumer behavior: Buying, having, and being
Majid, S., Lopez, C., Megicks, P., & Lim, W. (2019). Developing effective social media messages: Insights from an exploratory study of industry experts. Psychology & Marketing, 36(6), 551–564. https://doi.org/10.1002/mar.21196
Multi-attribute model. (2014). [Video]. YouTube. https://www.youtube.com/watch?v=Q9rD66l8yLE&feature=youtu.be
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Dahlen, M., Thorbjørnsen, H., Colliander, J., Rosengren, S., Gemvik, A., & Thorwid, C. (2020). The effects of communicating passion in advertising: How messages like “we love what we do!” shape people’s product and brand evaluations. Journal of Advertising Research, 60(1), 3–11. https://doi.org/10.2501/JAR-2019-040
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