How have the companies been successful in charging high prices to the brand’s consumers, despite the low costs of manufacturing?

Give two examples of brands where manufacturing costs are well below the selling price. With that in mind, provide answers to the below questions:

How have the companies been successful in charging high prices to the brand’s consumers, despite the low costs of manufacturing?
How is customer information used as a part of the pricing strategy?

Additional Instructions:

Post your topic responses in 250 words or more but no more than 750 words by Wednesday.
Your initial posting should be in an essay format. Use paragraph headings.
All initial discussion postings must have at least one source with an in-text citation and a reference list.
You should also respond to anyone who has responded to you, especially when questions are asked of you.

Always follow APA writing guidelines!

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