Answer the following questions based on the information provided above:
1.How many broadcast weeks and months is a television flight that is scheduled from January 1, 2015 to February 28, 2015?
2.If you received a bill from a television station where you ran all the weeks in the April broadcast month, how many weeks of advertising might be on that bill?
3. Provide a media flowchart that schedules 12 weeks of television beginning May 1, 2006, on a consistent basis with 75 trips per week of support with half of the weight in daytime and the other half in late fringe. The target market is women ages 25–54. This is a national buy. The total dollars for the buy is $5.4 million.
4.Provide another media flowchart that adds a full-page, 4/c bleed magazine schedule to the above national television schedule using three insertions each in Woman’s Day and Good Housekeeping. The total cost for the print program is $900,000.
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