The purpose of this PR project is to:
· Understand the role Influencer Marketing plays in the success of a campaign
· Understand the importance of relationships in PR
Strategize on ways to implement Influencer Marketing into your PR strategy
Understanding ROI when enlisting individuals as a means of advertising
You will create a campaign using only Influencer Marketing. You will set a campaign goal and based on the lecture, utilize micro and macro Influencers within the thirteen (13) types of Influencer Marketing discussed to successfully launch, maintain and end your campaign.I will post an example below, please follow up with that and be sure to add visuals (photos)
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