Tasks: Assume that you are the Chief Marketing Officer of one the company listed in Bursa Malaysia or other stock exchange, you are required to prepare a marketing report to the management that incorporates the macro – environment and micro-environment encountered by the company. You are required to prepare a marketing report based on the below criteria;
1. Provide a general introduction the company.
2. Briefly explain macro-environment related to a company. Evaluate any THREE (3) macro-environment problems encountered by the company and provide solutions based on marketing perspective to the company.
3. Explain in brief what is micro-environment pertaining to a company. Critically evaluate any THREE (3) micro-environment problems faced the company and provide solutions based on marketing perspective to the company
4. Conclusion and recommendations.
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