A few years ago, I decided to expand my coffee shop business and bought a coffee roaster. I created my own brand,America’s famous,and started selling vacuum-packed coffee in local supermarkets. It was a huge success!Sales of my vacuum-packed coffee skyrocket and soon become the item most sold in my company. To be honest, I have concentrated on sales and no other items in the income statement or balance sheet. A finance intern from Kean University prepared the Table below. I am a little embarrassed to confess that I don’t know what most of the ratios mean. However, I noticed that some of the ratios are below the industry median, and I am anxious. Should I be worried?
Is my business on the edge of being broke? What can you say about the financial performance of The America’s famous Co? Do you have any suggestions?
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