What are most valued and least valued shopping mall attributes?

1. What are most valued and least valued shopping mall attributes? To answer this question, you need to
   1a) Rank shopping mall attributes (check section 1 in the questionnaire) based on their importance ratings using a valid statistical technique (Tip: make sure that any differences are statistically significant)

1b) Come up with some marketing recommendations/decisions based on your analysis to guide their product strategy

2. Are there any significant differences between males and females in terms of their level of importance assigned to shopping mall attributes (check section 1 in the questionnaire)? To answer this question, you need to

2a) Compare male and female sub-samples on assigned level of importance to six shopping mall attributes (check section 1 in the questionnaire)
2b) Come up with some marketing recommendations/decisions based on your analysis to guide segmentation/targeting strategies for your allocated business client (Check business client allocation file to know your assigned business client).

3. What are strengths and weakness of your business client (Check business client allocation file to know your assigned business client)? To answer this question, you need to
   3a) Use the SPSS software package to conduct a formal comparison of customers’ perceptions of the six shopping mall attributes (see section 2 in the questionnaire) across the three shopping malls while adapting the appropriate statistical technique.

3b) Come up with some marketing recommendations/decisions based on your analysis to improve competitive position of your business client. (the answers will be different depending on who is your business client) (Check business client allocation file to know your assigned business client)

4. What are shopping mall attributes (check section 2 in the questionnaire) that drive one’s revisit intentions to a given business firm? To answer this question, you need to
   4a) Test the relationship between customers’ evaluation of shopping mall attributes of a given shopping mall (check section 2 in the questionnaire) with their revisit intentions (check section 3 in the questionnaire).

4b) Identify significant shopping mall attributes (see section 2 in the questionnaire) in forming one’s revisit intentions.
4c) Rank significant shopping mall attributes (see section 2 in the questionnaire) in term of their power/magnitude to increase customers’ revisit intentions.

4d) Come up with some marketing recommendations/decisions based on your analysis to increase customers’ revisit intentions (Check business client allocation file to know your assigned business client)

5. Construct a perceptual map for your business client using performance-importance matrix. To answer this question, you need to
   5a) Map product/service attributes on the following two axis

X axis: customers’ level of important of product/service attributes Y axis: customers’ evaluation of shopping mall attributes (check section 2 in the questionnaire) of your business client
5b) Come up with some marketing recommendations/decisions based on your analysis to optimise new product development strategy.