Select a famous brand and compare its marketing strategy on classic media and social media.

This is an individual assessment

Select a famous brand and compare its marketing strategy on classic media and social media. Your essay shall contain:

-Introduction: Describe the brand

-Analyse and compare a recent campaign on classic media (TV commercial, newspaper ads, etc.) and social media. Describe in details what are the differences/similarities. In your analysis it is very important that you use a selection of concepts learned in this course.

-Conclusion: express your educated opinion -based on customer testimonies you find on the internet or about your friends’ opinion, about the relevance and pertinence of both approaches (classic media and social media)

-Recommendations: Address a set of recommendations to the brand manager as if you were appointed as a consultant, find examples of recommendations below:

-Adapting classic marketing tools or campaign with social media marketing -Developing mobile marketing
-Improving the ethics of their SM marketing
Etc..

Bibliography: including 3-4 articles from which at least one is extracted from a peer- reviewed journal (use EBSCO)(Harvard referencing system)