Digital Media Advertising is the most important advertising strategies today. Examine the advertising strategies of Google (Youtube) and/or Facebook/Instagram.

Digital Media Advertising is the most important advertising strategies today. Examine the advertising strategies of Google (Youtube) and/or Facebook/Instagram. What are the advertising model? What are the relationship between ads, content and audiences? How do they identify the audience? What aspects of media consumption do they emphasize – or downplay – to get the most out of consumers to adept to the new technologies and platforms. What about surveillance and privacy concerns? You need to consult media reports on digital advertising. Your own experiences of this would not be sufficient.

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