Your studio is about to finish a new movie, now as the head of distribution and aggregation, you have to come up with a national and worldwide release plan that takes into account windowing, platforms, promotion, and so fort

Your studio is about to finish a new movie, now as the head of distribution and aggregation, you have to come up with a national and worldwide release plan that takes into account windowing, platforms, promotion, and so forth. How would you promote this film. Will the film have simultaneous releases or staggered releases? Will it follow traditional windowing time frames—why or why not? What is informing your decisions?

This assignment could also be done with an existing media text—for instance, select a movie that was a “failure” and explain how a different distribution plan might have helped to change the text’s level of success.

You also want to identify your new movie, in terms of genre, if it has stars, or if it is an independent film, or a high budget Franchise movie. Different kinds of movie call for very different plans for distribution and aggregation.

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Academic level

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