Develop a SWOT analysis for the SoFi credit card offering. In doing so, identify and explain 3 strengths, 3 weaknesses, 3 opportunities and 3 threats for the SoFi Credit Card.

1. Develop a SWOT analysis for the SoFi credit card offering. In doing so, identify and explain 3 strengths, 3 weaknesses, 3 opportunities and 3 threats for the SoFi Credit Card.
2. (a) Based on the industry research, identify 5 factors/criteria that is likely to be

important to a consumer when selecting a credit card product. Use research to support

your answer.

(b) How does the SoFi credit card rank on each of these criteria: Excellent, Good, Fair,

Poor? Briefly explain your rationale for the rating.

1. (a) Which of the following strategy(ies) is SoFi employing for its credit card product

at present/currently? See Figure 1 below. Use research to support and explain your

answer.  Your research and analysis should drive the answer to whether the company is

using a solitary or multiple strategies.

(b) Which strategy(ies) should SoFi use going forward and how? Explain your answer.

The strategy you select must relate to Figure 1 below. In developing your recommendation, you must factor both short and long-term horizon. List any assumptions you made in developing your answer. Use research to support your answer. You can also leverage the SWOT analysis (strengths, weaknesses, opportunities, and threats) and or the customer purchase criteria which you identified when developing your answer.