Using the case questions in the appendix as a guide, please prepare an up to 10 minute presentation providing a brief synopsis of the case. Be sure to address all of the questions in the guide and prepare some additional questions to ask of the class to begin our class case discussion. You will be evaluated on how well you engage the class, answer the appendix questions and demonstrate a deep understanding of the case.

case question:

1. Evaluate the overall effectiveness of the “Fair and Square” repositioning strategy.  How well or poorly do all of the elements work together or work at odds with one another to deliver a coherent whole?  What elements are missing?
2. What do the first and second quarter results indicate about the “Fair and Square” strategy?  Are the first wo quarters of results enough to validate or invalidate the changes?  How would you respond to them?
3. Are the results due to a faulty strategy or to a faulty execution of solid strategy?  Would you expect similar or dissimilar results if the changes had been implemented more slower or in a different timing sequence?
4. What sould Johnson do now?  Looking out one year, will J.C. Penney be a stronger or weaker brand if he stays on the current course?