Effective ways to increase consumers’ awareness and acceptance of camelina oil

have already completed the introduction (a rough draft) so that you are able to have a better idea of what to do for the rest of the paper. The paper should have a nice flow.

I want you to focus on writing about why consumers buy, then tie neophobia to why consumers hesitate to buy novelty foods such as camelina oil, then include research to back up these claims. 

Then, you need to use scholarly articles to discuss how businesses who sell novelty foods such as camelina oil can persuade consumers to buy the product. this is marketing research. 

** focus on key terms such as globalization and how covid 19 had impacted consumer behaviour. Talk about how Canadian businesses can use this as an opportunity for growth.

So, the paper should have:

1. Introduction (background): (camelina is a new trend) – this is already done
2. Problem identification: (consumers hesitate to buy camelina because of neophobia.
3. There are several alternative ways to explain:

Technophobia, generational differences, etc…