Define social currency. What is the significance of a brand with high social currency? What is a social identity?

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Define social currency. What is the significance of a brand with high social currency?
What is a social identity?
Define the major variables marketers use to segment consumers, and provide an example of how a variable can be applied in a social media application. (provide 1 example).
What are the primary motives that drive social media participation?
Why is the concept of mobility relevant to social media marketers?

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