Choose a company. (your choice) 2. Fill in the building model canvas with all nine blocks for your company. Attach it as a

Customer Segments

Customer Segments are the people an organization wants to serve either through its customers or business alliances (Osterwalder & Pigneur, 2010). As a luxury car representative, Porsche is constantly entering new market segments and provides different and appropriate products or services for each market segment. Porsche uses two variables to determine which customers to target, including description elements and behavioural elements. According to a scholar’s study, “Descriptive elements include demographics, psychology, and geography. Behavioral elements include personal responses to brands, uses, and interests” (Zoeller, 2018). Porsche focuses on a niche market of high-income customers. The characteristics of the high-income class consumer psychology are appreciating the prestige of the brand as well as the new and attractive vehicles Porsche produces.

• 1 Cover page,
• 1/2 page for the introduction
• 1/2 page for each of 3 blocks. (1 1/2 pages total)
  
• 1/2 page conclusion,
• 1 page canvas (as an appendix),
• 1 page for references.