Organizations usually have to keep a number of different groups of people happy “ customers, distributors, employees, s

Organizations usually have to keep a number of different groups of people happy – customers, distributors, employees, shareholders, etc. The idea of a marketing orientation is usually associated with a firm’s customers, but it could be possibly expanded to deal with employees as well. Sometime ago, the vice-president of one organization sent the following email to its employees:

Earlier this week, we became aware that there was a problem with the US mail delivery of paychecks to your home. After determining that there had been no interruption of our process at our end, we contacted our courier company who admitted that they had caused the delay in getting the paychecks to the U.S. Post Office. We apologize for the inconvenience this caused. We are confident that our procedures were followed and the delay was out of our control. We are committed to serving our employees to the best of our ability but can not guarantee that a courier/postal delay of this type will never happen again. Therefore we are asking you to consider having your funds are in your bank account (Direct Deposit) instead of having it sent by US mail to your home, to ensure that your funds are in your bank account on the scheduled payday. In these days of mail fraud with mail delivery, it is an excellent time to sign up for Direct Deposit.

Does this email reflect a marketing-orientation on the part of the organization? If you agree, explain why briefly. If you do not agree, then explain why it is more like one of the other orientations that were discussed in the lectures. Begin your answer with Yes or No.