This is the first section of your project and it must be the foundation for your paper. For this assignment you must ch

This is the first section of your project and it must be the foundation for your paper. For this assignment you must choose your topic and submit the following:

·       This week, you will be working on your Vision and Mission Statement and Executive Summary for your chosen topic.   As you progress throughout the term, your vision and mission statement may change based on the research you do.  Your final vision/mission statement and Executive Summary will be included in your final written paper.

·       Executive Summary: This section should briefly summarize each section of the project topic. The executive summary should provide an overview of the business or topic and should outline and describe key points and issues.

·       Company Overview/Business Description: This section should provide a description of the business or idea, and should incorporate the following elements:

• Company’s Mission, Vision, Goals, and Objectives
• Summary of Overall Strategic Direction
• Reasons for Starting the Business
• Description of Product or Service Offered

Other things to consider:

• What is your "product" and what makes it different from other "products" on the market?
• Why is this product important to you?