Week 4 Assignment – Marketing Strategy Creation

This week you will begin creating a marketing strategy for your chosen business using the SWOT analysis you completed in Week 3.

Your strategy should be a 6–8 page paper in which you:

• Research strategic marketing tactics and choose two to use for your business.
  • Provide a rationale for your choices.
• Determine the characteristics of a market-driven strategy that the company will take.
  • Provide a rationale for your strategy.
• Distinguish the product-market boundaries.
  • Provide a rationale for your strategy.
• Construct a marketing segmentation strategy.
  • Provide a rationale for your strategy.
• Develop a customer relationship management strategy.
  • Provide a rationale for your strategy.
• Devise a strategy for collecting information on prospective customers.
  • Provide a rationale for your strategy.
• Use three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

Your assignment must follow these formatting requirements:

• Be typed and double-spaced in Times New Roman 12 points, with one-inch margins on all sides.
• Include a cover page containing the assignment title, your name, your professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page count.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

• Develop a marketing strategy based on markets, segments, and customer value.