Marketing Report

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Requirements: Typed/title page/correct for grammar and typographical errors. Use APA format for the title page, page numbers and references. This assignment is to be researched and submitted individually. Your assignment will be scanned using TurnItIn to ensure it follows plagiarism guidelines.

Please answer the following questions in the report?

Divide the report by questions and use headings.

I have attached a powerpoint that includes terms please use as many terms while analyzing the stores and incorporat them into answering the questions.

Attach references at the end of the report.

QUESTION: Project #1 Ethnic Subcultures

Observe TWO toy stores in Vancouver BC and observe the various toys that are for sale to ethnic subcultures. Write a report summarizing the range of toys available and specify the intended racial or ethnic markets. Are there any major differences in the stores you visited/found online? Which do you prefer? Explain.

Notes:
Refer to concepts and ideas from the Consumer Behaviour text(powerpoint) and lessons.
Use computer generated charts and graphs wherever possible.
Be creative in both your research and your recommendations.

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