China vs The United States in Terms of Social Media Essay
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RMIT Classification: Trusted
Assessment Task 2: Country Analysis (40 marks)
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Assessment type: Individual, written
Value: 40%
Link to the CLOs: 1,2, 3, 4
Length: 2,000 words
Due date: 19:00, Friday, March 25 (Singapore Time)
Note: on all written assessments, a 10% margin from the word limit is allowed. However, a deduction of 1%
will be made from the final mark for each 1% beyond the 10 % margin. So, for a 2,000 word-limit assessment,
no penalties are incurred up to 2,200 words. However, every 1% beyond the 2,200 words will incur a 1%
deduction in marks.
This assignment is designed to enable you to apply the theories and concepts discussed in the course
in the setting of real-world examples, and to develop your skills in project management, country
analysis and report writing. Your will conduct an in-depth analysis of your chosen case, and submit a
written report of the analysis.
For this assessment, you will need to choose one global business issue from the below list which
is covered in this course;
• Trade protectionism
• Social media
• Differences in national cultures
• Human rights
Your task is to analyse and compare your selected global business issue in two countries. You
must choose one country from Group A and the other country from Group B.
Group A
• China, India, Indonesia, Germany, Japan, United Kingdom
Group B
• Australia, Mexico, South Korea, Thailand, United States, Vietnam
Your comparison will involve:
• identifying and researching recent trends in the two countries in relation to your selected
issue;
• critically assessing the extent to which your selected issue may impact MNEs operating in
the two countries by applying relevant concepts and theoretical frameworks from the
course and independent research; and
• predicting possible consequences and/or suggesting appropriate responses for MNEs
operating in the two countries.
While you are expected to conduct independent research and go beyond what is covered in this
course, you need to make sure that your analysis is linked to the materials covered in this course.
RMIT Classification: Trusted
It is expected that you will consult firstly newspapers and popular press, trade / industry / government
reports and periodicals to identify trends and issues for your chosen case. You should also use
academic journals as sources for your analysis. Your analysis should have at least seven academic
journal references and seven non-scholarly references to inform your key ideas and provide
background about the analysis (the list of references should be included in your written report).
Marks will be deducted if the source of information that is used is not included in the report or the
minimum reference requirements are not met.
* For more information on scholarly references, watch a video “What’s a scholarly source?” created by RMIT
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Written report
You will be required to submit a written report containing the written analysis of your case
(approximately 1,600 – 1,700 words) and reflection (approximately 300 – 400 words). The maximum
length of the report is 2,000 words (excluding cover page, executive summary, references, tables
and figures, 10% more or less is allowed).
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With the written report, you need to demonstrate that you have conducted effective
research to investigate the chosen GB issue in the two countries, and particularly are
aware of the key theories / concepts covered in the course related your chosen issue. It
means that your analysis needs to show how the key theories/concepts are applied to
analyse your case.
You should also use academic journals as sources for their analysis. Your analysis should
have at least seven academic journal article references and seven non-scholarly
references to inform your key ideas and provide background about the analysis (the list of
references should be included in your written report).
You also need to include a reflection in the report. The reflection should include your
answer to the following questions; (i) Which were the most difficult aspects of the
assessment, and why were they difficult for me? With hindsight, how would I go about
this assignment differently if doing it again from scratch? (ii) What did I actually achieve
with this assessment? What skills and knowledge have I developed/gained which may be
useful elsewhere at another time?
The written report should have a correct format of in-text citations and references of the
sources cited using the Harvard style.
Suggested structure of the report
• Table of contents: a list of main sections and any subheadings
• Executive summary: a summary of the purpose, findings, conclusions including managerial
implications of the report (no more than 150 words, not included in the word count)
• Introduction: a good introduction should include the purpose and scope of the report,
provide the outline of the rest of the report, define any key terms or concepts and provide a
brief background to the case (countries you are analysing, key course topics used for
analysis)
• Body: split into sections (precise breakdown of sections is a decision for each student and
will depend on the student’s key arguments and findings)
• Conclusion
• Reflection
• Reference
• Appendices (if any)
Marking criteria
• Please refer to the marking criteria on Canvas.
Any citation style (APA, MLA, Chicago/Turabian, Harvard)
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