please answer the following questions from the case study:

1. Given all of the secondary research on Millenials that was detailed in this case, what additional information would you desire in order to create a compelling marketing campaign to connect and engage with this target market?
2. Given all of the survey research findings on Williamsburg as a tourist destination that were presented in this case, what additional survey and/or other primary data collection research would you desire in order to be able to confidently promote Williamsburg to the Millennial family traveler market?
3. If you were one of Corrina’s staff members and you were tasked with analyzing all of the primary and secondary research findings and developing strategic recommendations for the new marketing campaign targeting Millennials, how would you approach this challenge?
4. Using the conversion metrics provided in Exhibit 24, what response rates would you need on your marketing campaign to break even on the allocation of the $1.5 million campaign budget?
5. Address the strategic questions for each of the marketing campaign components as if you were a member of Corrina’s staff and this was your task to complete by the stated deadline.