Starbucks uses multiple social-media networks to help launch or test new products. Most retail REITS have recently launched soci

Module 2 – SLPHRM AND MARKETING

ICSC is "tweeting" RECon. Account holders on the social-networking service called Twitter will be able to receive updates (tweets, in Twitter parlance) about sessions, events, networking opportunities and new initiatives at RECon by signing up to follow ICSC_RECon. While on the ICSC_RECon page, participants can follow other Twitter-using RECon attendees as well.

From REITs and retailers to third-party mall managers, the shopping center world is virtually a-twitter over Twitter's vast marketing potential, and that of other social-networking sites, such as Facebook and MySpace. Not only are young consumers already socializing en masse on these online stomping grounds, but also social media are emerging as a vastly cheaper and much more targeted marketing vehicle than newspapers and other traditional means. Sephora and Anthropologie routinely beef up sales with exclusive Twitter-only deals. Starbucks uses multiple social-media networks to help launch or test new products. Most retail REITS have recently launched social-media marketing programs or they are contemplating it. Macerich has been conducting a Twitter test for Kierland Commons, in Scottsdale, Ariz., spotlighting retailer discounts, book signings and other events for users who electively follow the doings there. The firm also has a Facebook page for Scottsdale Fashion Square. This year ICSC launched its own Facebook page.

It is no wonder that HR is bringing marketing into its repertoire of skills, especially regarding social media marketing. If an organization wants to attract young people, then they must go to where the young people are, and that is on social media. This is just one trend that has suddenly become the “in” way to contact potential new employees.

This SLP assignment is about this and other trends in this second decade of the 21st century. 

Assignment

Conduct research about the new marketing trends in the arena of Human Resources. One source to begin your research with is an article found at the website of HR Technologist: https://www.hrtechnologist.com/articles/recruitment-onboarding/top-recruitment-marketing-trends/. There are other related articles at the same website, HR Technologist that you might find useful for this assignment, too.

What 3 trends would you adopt for your employers HR marketing portfolio? Discuss these trends in detail, including a discussion of why they were selected. Is there something not found in your research that you think should be an HR recruitment trend?

Sources:

Top 8 recruitment marketing trends for 2020 and beyond. (2019, November 12). HR Technologist. https://www.hrtechnologist.com/articles/recruitment-onboarding/top-recruitment-marketing-trends/

Twitter. (2009). Twitter to spread the word at RECon. SCTWeek, 14(20), 5.

Your submission will include:

  • Cover page (with all required components)
  • A 2- to 3-page paper with APA citations (2- to 3-sentence introduction, responses to the questions, 3- to 4-sentence conclusion). A 2- to 3-page paper means the professor is looking for two full pages minimum.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more