Brenda has reviewed the company’s current employee files and has noted that no formal performance appraisals exist in the fil

Brenda Jackson, a newly hired human resources manager, has been on the job for approximately six months and is in the process of trying to create a new performance appraisal system for her employer, Starbrite Manufacturing Systems. Brenda has reviewed the company's current employee files and has noted that no formal performance appraisals exist in the files. This situation is of great concern to Brenda. In response, Brenda schedules a meeting with the CEO to discuss her concerns and to gain his support to ultimately recommend the designing of a new performance appraisal systen1. After the meeting, Brenda is happy at gaining the CEO's approval but starts to feel overwheln1ed at the large task she has in pulling the new performance management system together. This is where you come in to help Brenda by answering the following questions. 

QUESTIONS 

1 Discuss the performance management process highlighted in the chapter and how it will aid Brenda in creating this new performance appraisal system for her employer. 

2 Discuss and suggest the type of appraisal methods that Brenda should recommend the company use. 

3 Discuss the rating errors that Brenda must be aware of and how these can be avoided.