FlyHigh airlines is test marketing their boxed snacks sold on their short flights.

The purpose of this assignment is to help you practice skills that are essential to success in this course and your professional life after graduation. You will conduct a forecast. Almost all decisions by managers involve a forecast.

You will build a variety of skills. For this assignment, you will seek out quality data, choose a time horizon, select a forecasting technique, make the forecast, and critique the goodness of fit in the regression equation. Additionally, you will build general education skills, critical thinking, communication, and information literacy.

Forecast – Conduct a forecast by choosing and using simple regression analysis given data as an input, and evaluate the forecast result by the criteria of the regression equation.

Use the following scenario and data:

Scenario – FlyHigh airlines is test marketing their boxed snacks sold on their short flights. FlyHigh selected 15 different markets for a quarter-long sales test. For the entire quarter, the boxed snack was sold onboard at 4 different prices starting at $8.50 a box. Data was collected on the average income of the passenger aboard the flights. Data was also collected that represented a snack purchased off-board (presumably in the airport) and carried on by the passenger. The amount of passengers that this boxed snack was available to and the ultimate quantity sold was also collected.

Forecast Data can be found in the attachment section

Answer the following in your Forecast and Recommendation:

What is your selected linear demand function given the variables presented? (hint: Qd = x + y + z + q.)

What is the estimated linear demand function (Q = .)?

What percentage of the variation in sales (Q) is explained by the demand function?

What if the price of the boxed lunch sold on board was increased by $2?

If a typical market sold a boxed snack at $8.75, their average income was $80,378, the off-board priced snack was $7.50, and the population was 6,378, what is the expected sales?

Given this information, as a manager, make a recommendation to FlyHigh airlines on the price of their boxed snacks.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Open chat
Hello. Can we help you?