How social media can be used to make potential customers aware of what the company has to offer.

The local chamber of commerce has asked you to speak at its next meeting on your business’ successful social media campaign. The chamber has asked you to specifically touch on how social media can be used to make potential customers aware of what the company has to offer.

Create a 1-page outline of your speaking points on this topic.

Include the following information:

The benefits of social media
How social media can be used to promote a company’s services
Brief examples

SOLUTION

You can use social media to show customers the benefits of purchasing your product or service. Social media allows users to make positive connections with potential consumers, leading to enhancement of an individual’s identity and self worth.

Social media is a great tool for promotional purposes. Social networking sites provide an effective way to communicate with customers as well as vendors, suppliers and business partners. These sites enable you to show potential customers how your product or service can benefit them! Social media provides the ability for anyone with an internet connection to “see” your company without having to physically go to the location or visit your website.

The benefits of social media are that we are interactive and it provides us with a way to interact with our customers. To promote a company’s services, one can do things such as creating a profile on Facebook with contact information, posting cool pictures of your business on Instagram and linking to your website or business card in your bio.

I have to agree with the chamber. Social media is extremely efficient and effective when marketing both to current customers and potential customers. The biggest benefit of using social media is that it can improve customer service, as well as provide new ideas for promoting businesses. For example, when responding to a customer complaint, you could use social media to find out what the customer was upset about and then follow up with them to offer a solution and apologize for any inconvenience or cost incurred.

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