Define the process for bringing a new product or service to market. (pick a new product or service)

Course Objectives:

  1. Develop a Marketing Plan
  2. Define the process for bringing a new product or service to market. (pick a new product or service)

Instructions: Please submit a one-page marketing plan describing your topic for your Marketing Plan. Remember your marketing plan for a brand of your choice.

This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies.


  • Brand or company you are proposing for your topic
  • Brief background


  • Why does this company need a new plan?
  • Are you entering a new market?
  • Are you proposing a new offering?
  • Does their current plan need to be revamped?
  • Include the rationale for the new plan.


  • Who is the intended market?
  • Where will you access the necessary information for your final marketing plan?

Please submit the assignment in APA format, including supporting scholarly research.)


Define the process for bringing a new product or service to market. (pick a new product or service)


When you’re starting out on a new product or service idea, it can be hard to know exactly where to begin. You might have an idea for a new product that would be great for your business, but how do you go about making it happen? A process map is a helpful way of outlining steps involved in bringing new products or services to market–and it can help guide your thinking about what needs to happen before launch day.

Define the steps in the process.

In order to define the steps in your process, think about what it will take for you to get from here (when you have an idea) to there (when your product or service is out in the market and being used).

For example: “I’ll need access to a laboratory.” Or: “It’s going to cost me $100 dollars per year for my employees’ insurance premiums.” These are things that could happen before all else can begin.

What are the main stakeholders?

The stakeholders are the people or organizations that have a stake in the outcome of your project. Stakeholders can be customers, employees, investors, suppliers and more. They need to be identified early on in order for you to develop a plan for how they will benefit from your product or service.

Who will be involved in the process?

The owner should be responsible for:

  • Allocating resources to the project, including hiring staff and obtaining permits.
  • Deciding how long the project will take and what steps are necessary before it can begin.

The project manager (PM) is responsible for:

  • Developing a plan that includes time frames, milestones, and tasks required to complete each milestone. The PM also determines whether there are any changes in scope or budget since last year’s go-live date was reached.

The project engineer is responsible for:

Are there any dependencies on other people or organizations?

The next step is to determine how we will depend on other people or organizations.

What are your dependencies? What do they look like and how do you know if they are going to be there?

How will information flow through this process?

You’ll want to consider the following when designing your process model:

  • What is the purpose of this model?
  • What are the steps in the process, and who will be involved in each step (e.g., designers, engineers)?
  • Are there any dependencies on other people or organizations that need to be accounted for? If so, how do you plan on addressing them?

How will we measure success/failure at each point along the way?

How will we measure success/failure at each point along the way?

This is a big one, and it’s important to consider whether you’re measuring success by the number of people who use your product or service, or whether you’re measuring failure by the number of people who are unhappy with it. The latter can be useful for thinking about how much time and money should be spent on developing new products in order to make sure they’re going to work out well.

You can use a model like this to help you think about your product idea or service from beginning to end.

You can use a model like this to help you think about your product idea or service from beginning to end.

When you’re thinking about how your new product or service should work, start by asking yourself these questions:

  • What problem am I trying to solve?
  • How will I solve it? (What’s the best way?)
  • Who are my customers for this business idea/project?

Now, consider each stage of the process:


If you’re thinking about starting a new business or product idea, this process can be a great way to get your mind focused on what needs to happen next. The key is planning ahead so that you don’t get stuck in the weeds of details when it comes time for actual execution!


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