MKT301 Principles of Marketing SLP Assignment Small Business MPR Communication For this project, select a small business. It can be a store from your hometown, a favorite family-owned restaurant,

MKT301 Principles of Marketing 

SLP Assignment 

Small Business MPR Communication

For this project, select a small business. It can be a store from your hometown, a favorite family-owned restaurant, or an online business. You may even use a small club, charity, group, or house of worship for the assignment. While large corporations use MPR, it can be successful in a local market because a few extra sales or one or two new customers can make a large difference for a small business.

An MPR communication combines a press release with blog writing. You want to make something about your chosen business interesting and newsworthy. It could be a story about the owners, the company helping the community, an event, or an innovative product or service it offers.


While you are writing, think about a great title that will make people want to read. 

The Lead (50 words)

  • Start with an introduction that grabs the reader’s attention and make them want to find out more. 
    • Includes who, what, where, when, and why plus subject, verb, and object.

The Body (200-300 words)

  • Focus on a single topic. Follow up with supporting information (the most important content first). 
    • Divided into 3- to 5-line paragraphs.

Boilerplate Information

  • The organization’s name, address, etc. A little about the company (2-3 sentences).
    • EXAMPLE: Click on a News Release to see what Trident uses. Your version will be shorter.

Use the attached template (MKT301 SLP1) to create your submission.

Your submission will include:

  • A 1-page, single-spaced MPR communication for your chosen small organization or business.

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550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
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