The purpose of this assignment is two-fold:
A theoretical foundation of mass communication is essential for media literacy. There have been many theories proposed by scholars that attempt to explain the relationship between media and its audience. This assignment aims to broaden your understanding of the theoretical approach to understanding media.
To complete this assignment:
Read Chapters 9 and 11 of your textbook, paying close attention to theories of media consumption.
Write a 500-600 word essay describing the media theory of your choice AND use this theory to analyze a piece of media. You can choose any theory from the list provided in the hyperlink above. You will need to do additional research on your theory. Provide at least two additional references that support your essay. These references must be from academic sources (FIU library, academic websites, journals). Please use APA citation for your references.
In your essay you should aim to complete the following:
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