MKT 201 Post University Unit 7 Retail Promotion Discussion

Question Description

Overview

According to Telmar, a marketing research organization, 2014 marked the first year that ad spend on digital media exceeded ad spend traditional marketing activities. Accordingly, retailers have no choice, they must continue their shift to digital. So the question is no longer whether to shift but how, how much and how fast? Will the rush towards the digitally-engaged consumer be orderly, organized and optimal or will we “throw the baby out with the dishwater?”

Simulated Business Scenario

Janet, the president of Post Retail Consulting (PRC) has a dilemma. She called an emergency meeting with her retail experts. She said that one client would like an example of how a local retailer can make effective use of traditional promotional activities versus digital promotional options?

Questions

  • What percentage of digital and traditional ad spend would you suggest?
  • At what point would you recommend video marketing?
  • What about social media?

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more