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MKG 310 CSU How Netflix uses Social Media for Marketing Purposes Discussion

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Question Description

I need this paper done by Saturday noon MST, and either option works.

Duncan, M., & Geesey, J. (2019). Introduction to marketing. Great River Learning. Chapters 5 & 9

APA 7 is required for all sources used and cited.

Professor wants to see scholarly journals used (referenced & cited) as well as course textbook noted above. He also wants to see marketing terms and concepts in text used in the paper.

Per his comment for the first assignment, “Please keep in mind the importance of DEMONSTRATING your critical thinking skills when writing your CT Assignments.” He also noted that to answer and thoroughly discuss all components in the assignment, it should be full 3 pages in lengths with clearly noted sub-headers to make it easier for grader to review.

Please see grading rubric for all detailed requirements below as professor is very much stickler with all the criteria in grading.

Option #1: Branding and Packaging

Write an essay analyzing branding and packaging. Include the following:

  • Choose a brand that you feel loyal to, and describe the product and its branding and packaging strategies
  • Analyze the effectiveness of these strategies and compare to two similar products.

Your research should demonstrate your understanding of target markets and specific demographics.

In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. Complete additional research in the CSU Global library.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references in addition to your text.

Your paper should be two to three pages in length and conform to the CSU Global Writing Center (Links to an external site.). Include at least three scholarly references in addition to the course textbook and required readings. The CSU Global Library is a good place to find these references.

Option #2: Marketing via Social Media

Write an essay exploring social media in marketing. Choose a brand (or product) that heavily relies on social media or technology to market their product. (Examples are Netflix and Uber.) Provide the following:

  • An overview or history of the brand (product)
  • An explanation of how technology or social media is utilized for marketing purposes

Your research should demonstrate your understanding of target markets and specific demographics.

In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. Complete additional research in the CSU Global library.

Your paper should be two to three pages in length and conform to the CSU Global Writing Center (Links to an external site.). Include at least three scholarly references in addition to the course textbook and required readings. The CSU Global Library is a good place to find these references.

Rubric

MKG310 Mod 3 CT

MKG310 Mod 3 CT
Criteria Ratings Pts

This criterion is linked to a Learning OutcomeRequirements
10 to >8.0 pts

Meets Expectation

The case study paper or presentation includes all the required components, as specified in the assignment.

 8 to >6.0 pts

Approaches Expectation

Includes most of the required components, as specified in the assignment.

 6 to >4.0 pts

Below Expectation

Includes some of the required components, as specified in the assignment.

 4 to >0 pts

Limited Evidence

Includes few of the required components, as specified in the assignment.

10 pts

This criterion is linked to a Learning OutcomeContent
25 to >20.0 pts

Meets Expectation

Demonstrates strong or adequate knowledge of the materials; correctly represents knowledge from the readings and sources.

 20 to >15.0 pts

Approaches Expectation

Some significant but not major errors or omissions in demonstration of knowledge.

 15 to >10.0 pts

Below Expectation

Major errors or omissions in demonstration of knowledge.

 10 to >0 pts

Limited Evidence

Fails to demonstrate knowledge of the materials.

25 pts

This criterion is linked to a Learning OutcomeCritical Analysis
25 to >20.0 pts

Meets Expectation

Provides a strong critical analysis and interpretation of the information given.

 20 to >15.0 pts

Approaches Expectation

Some significant but not major errors or omissions in analysis and interpretation.

 15 to >10.0 pts

Below Expectation

Major errors or omissions in analysis and interpretation.

 10 to >0 pts

Limited Evidence

Fails to provide critical analysis and interpretation of the information given.

25 pts

This criterion is linked to a Learning OutcomeSources / Examples
10 to >8.0 pts

Meets Expectation

Sources or examples meet required criteria and are well chosen to provide substance and perspectives on the issue under examination.

 8 to >6.0 pts

Approaches Expectation

Sources or examples meet required criteria but are less than adequately chosen to provide substance and perspectives on the issue under examination.

 6 to >4.0 pts

Below Expectation

Sources or examples meet required criteria but are poorly chosen to provide substance and perspectives on the issue under examination.

 4 to >0 pts

Limited Evidence

Source or example selection and integration of knowledge from the course is clearly deficient.

10 pts

This criterion is linked to a Learning OutcomeDemonstrates college-level proficiency in organization, grammar and style.
10 to >8.0 pts

Meets Expectation

Project is clearly organized, well written, and in proper format, as outlined in the assignment. Strong sentence and paragraph structure; few errors in grammar and spelling.

 8 to >6.0 pts

Approaches Expectation

Project is fairly well organized and written and is in proper format, as outlined in the assignment. Reasonably good sentence and paragraph structure; significant number of errors in grammar and spelling.

 6 to >4.0 pts

Below Expectation

Project is poorly organized; does not follow proper paper format. Inconsistent to inadequate sentence and paragraph development; numerous errors in grammar and spelling.

 4 to >0 pts

Limited Evidence

Project is not organized or well written and is not in proper paper format. Poor quality work; unacceptable in terms of grammar and spelling.

10 pts

This criterion is linked to a Learning OutcomeDemonstrates proper use of APA style
10 to >8.0 pts

Meets Expectation

Project contains proper APA formatting, according to the CSU Global Writing Center, with no more than one significant error.

 8 to >6.0 pts

Approaches Expectation

Few errors in APA formatting, according to the CSU Global Writing Center, with no more than two to three significant errors.

 6 to >4.0 pts

Below Expectation

Significant errors in APA formatting, according to the CSU Global Writing Center, with four to five significant errors.

 4 to >0 pts

Limited Evidence

Numerous errors in APA formatting, according to the CSU Global Writing Center, with more than five significant errors.

10 pts

Total Points: 90

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