The essay has to be at least 3,000 words and include various parts: general description of your organisation, description of at least 2 parts / activities of your organisation where you think wellbeing information can help, description of what you propose (including what would be measured, who would do the measuring, how data might be analysed, what feedback loops would be involved in optimising the initiatives, how it would be managed), the aims of the initiatives, and your general view on how your organisation can gain from wellbeing knowledge.

Your essay should outline the wellbeing initiatives you now have in mind for your organisation, why you think they might help. Note that you do not necessarily have to pick the organisation you work for. You can also pick an organisation you know well (like one a good friend works for or that you have worked for in the past). There are many areas of the organisation you could talk about in terms of benefiting from wellbeing initiatives, including the suppliers, clients, workers, particular departments, etc.