Technical Difficulties

Surface alternatives to address the problems and/or opportunities

After identifying each problem or opportunity, your next step is to determine alternatives to solve the problem. When surfacing alternative strategies to a problem, you must identify more than one alternative. If you limit yourself to one alternative you limit the choices you can make and limit your thinking proces¬ses. If a problem has only one solution, it isn’t really a problem it is just something that has not been acted upon.

Evaluating the Pros and Cons of the Alternatives

Each alternative will have its own pros and cons. These are strengths and weaknesses associated with the alternatives. The pros and cons provide the information that will be used by you to decide which of the alternatives will be recommended.

Pros and cons should be fact based and ideally linked to cited research (using APA 7th edition). Note that in this class there is no expectation of primary research so your focus should be on secondary research. In your actual business’ environment, you may need to conduct or use primary research to justify action.