Coca-Cola Company Unhealthy Product

Description

, The company is Coca-Cola Company, Energy drinks

Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products that are not considered to be “healthy” for consumers have additional challenges. Using the CSU online library, research a company that markets “unhealthy” products. . Respond to the following questions.

Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.
Describe how the perception of the product differs within cultures both within the United States and globally.
How has this company handled the ethical implications of its product with a focus on social responsibility, integrity and business ethics?
Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer.

Your response should be a minimum of two double-spaced pages not including the title and reference pages. You are required to use at least one peer-reviewed source. Referenced sources must have accompanying citations complying with APA guidelines.

y: Gertner, David; Rifkin, Laura. Thunderbird International Business Review. Mar/Apr2018, Vol. 60 Issue 2, p161-173. 13p. 2 Charts. DOI: 10.1002/tie.21888. , Database: Business Source Ultimate

Subjects: International markets; Social responsibility of business; Coca–Cola Co.; Obesity; Health promotion

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By: Brison, Natasha T.. In: Sport Marketing Quarterly. Sept, 2012, Vol. 21, Issue 3, p195, 4 p.; Fitness Information Technology Inc., 2012. Language: English, Database: Gale OneFile: Business

Subjects: United States; Company legal issue; False advertising — Cases; Soft drink industry — Advertising; Soft drink industry — Cases; Sports marketing — Cases; Coca–Cola Co. (Atlanta, Georgia) — Advertising; Coca–Cola Co. (Atlanta, Georgia) — Cases; United States. Food and Drug Administration — Powers and duties; Sports and fitness

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n: PR Newswire. Dec 10, 2018; PR Newswire Association LLC, 2018. Language: English, Database: Gale Academic OneFile

Subjects: Ireland; United Kingdom; United States; PepsiCo Inc. — Forecasts and trends; Coca–Cola Co. (Atlanta, Georgia) — Forecasts and trends; Soft drink industry — Forecasts and trends; Beverage industry — Forecasts and trends; Energy industry; Isotonic beverages; Market trend/market analysis; Business; News, opinion and commentary

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