For this discussion forum, pretend that you work for a marketing firm. Knowing that effective marketing is of increasing importance in today’s competitive environment, how would you advise your firm to more effectively market to organizations? Describe for us your firm, products, competition, and the organizations to which you will be appealing. As you make your case, back up your argument by citing at least one scholarly article pertaining to marketing management.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses? What advice or tips would you offer your peers, to help them be more effective?