Social Networking as a Supply Chain Tool

M2D1: Social Networking as a Supply Chain Tool

Introduction

Being agile, adaptive, and innovative are common traits of successful companies in today’s fast paced, global market.  A portion of being adaptive and innovative in today’s competitive marketspace is engaging customers via social networking. Social networking solutions afford business leaders an ability to be agile and innovative in their approach to improving business processes. Three areas that social networking aids business performance include improved communications, better project coordination, and even increased effective business-to-business supply chain coordination tools for handling exceptional events.

Instructions

For this discussion, read the article, compose your response to the questions, and post as one initial response to the discussion forum, “Social Networking & the Supply Chain.”

• Read:
  • Kujur, F., & Singh, S. (2017). Engaging customers through online participation in social networking sites(Links to an external site.)
    . Asia Pacific Management Review, 22, 16-24. doi:10.1016/j.apmrv.2016.10.006. Retrieved from http://vlib.excelsior.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edselp&AN=S1029313215301780&site=eds-live&scope=site

• Respond to the discussion questions:

1. What are some “best practice” social networking practices that Kujur and Singh (2017) identify that could enable businesses to engage and influence potential customers?
2. For what other processes within the supply chain network can social networking be used?