Data application with opportunities and challenges in real world business

Hi! I’m Veronica Zhao! my essay question and information details are included in the file above. if you have any questions, please feel free to talk to me.
my email address is zhaosiyumei@126.com

Digital, Data and Decision Making

1500-word individual essay(70% weighting)

The essay evaluates the learning outcomes of the module by asking students to reflect on their knowledge from both an academic (theoretical knowledge) and practical (based on the practical activities and actual application) perspectives.

Question

Prepare a 1500wordsessay focusing on an overview of the literature on digital data use in business, followed by an analysis of the challenges and opportunities business managers face with data in decision making. Your analysis should consider academic literature and may include personal, practical experience you might be able to reflect on (from week 1-3).No abstract is required.

Preparation

●Word count:1500 words limit(+/-5%). References are excluded from the word count. Tables and figures are included in the word count.

●Appendix:not allowed.

●Referencing: You should select appropriate sources (e.g. academic articles) to support your arguments and accurately represent what the authors argue. There is no set referencing style for this report. Please choose one of the official referencing styles (e.g. Harvard) and use it consistently both in the body of the report and in your referencing list.

●Submission:You must submit the report as a single file via e-submission. Check Sussex Direct for the exact deadline.

●Marking: Please familiariseyourself with the marking schemebefore completing the assignment. The teaching team will use the marking scheme to grade your briefing paper and to provide you with feedback. For every criterium, we will select the ‘mark descriptor’ that best describes your work. The mark for your assignment is a sum of marks on all criteria.

Marking Criteria

MarkCriteria 70-100An outstanding reflection of individual learning that provides an in-depth analysis of one or two selected practical learning experiences that were achieved in the workshop activities.

60-69 A high-quality reflection of individual learning that demonstrates a good analysis of one or two selected practical learning experiences that were achieved in the workshop activities.

50-59 An acceptable reflection of individual learning that demonstrates some analysis of one or two selected practical learning experiences that were achieved in the workshop activities.

40-49 A limited reflection of individual learning that demonstrates a weak analysis of one or two selected practical learning experiences that were achieved in the workshop activities.

0-39 A very limited reflection of individual learning that fails to provide an analysis of one or two selected practical learning experiences that were achieved in the workshop activities.

Interpreting Marks

Explain what the overall mark means. You can begin developing the descriptors using the university’s generic mark descriptors.

MarkClassificationDescription

90-100 Exceptional 1stOutstanding work

80-89 Outstanding 1stExcellent work

70-79 Clear 1stVery good work

60-69 2.1Good work

50-59 2.2Satisfactory work

40-49 3rdAcceptable work

35-39 Marginal FailWork approaching required standard

0-34 Absolute FailWork far below the required standard